Innovation Matters Blog

How do you persuade?

Relationships Eat Facts For Breakfast!

How are you using facts to persuade?How important are relationships and shared stories to you?

Why are these two questions important?,

James Clear recently wrote an article Why Facts Don’t Change Minds where he Read more

What are you listening to?

When Multitasking May Payoff

We have counselled our clients that multitasking is usually not the solution to being more productive.  There are exceptions though.  One exception is when we can use one of our senses that is not taxed Read more

Itsy Bitsy Spider

What can Itsy Bitsy Spider teach us?

What can Itsy Bitsy Spider teach us about engaging our ideal clients?

One of my 3-year-old grandson’s favourite songs is “Itsy Bitsy Spider”.  It is a short, one verse ditty  that we Read more

Time to Shed 2020

Powering Into 2021

How are you in shedding 2020  and getting ready for 2021?  Hopefully the holiday season has been a chance to reflect on what we have learned in 2020, celebrate our accomplishments and let go so we Read more

Don’t Blame The Pandemic

Your Marketing and Sales Process Was Already Broken

So your proposal failed.  Your cold call success rate is tanking. You did not make the sale.  Well don’t blame the pandemic.  There were likely changes underway with your prospects and Read more

Purpose And Re-Purpose

Your Purpose and Re-Purpose

It has been a busy month of helping clients adapt, survive and thrive.  Times like the current pandemic and free fall oil prices are an opportunity to revisit our core values and purpose as individuals, Read more

Delivering Value From Anywhere

Managing the shift to remote work

We have been very busy in March helping our clients deal with changes as a result of the COVID-19 pandemic. I had been meaning to blog about some of the challenges and to Read more

Do You Really Know Your Business?

By Stuart Muir and Dr. Ivan Misner

Much of the credit for this podcast goes to Dr., Ivan Misner.  Ivan is the founder and Chief Visionary Officer of the largest and most successful referral marketing organization, BNI.

One of Read more

Leveraging 2019

Time to Work on You!

One of the best actions we took in redesigning and relaunching Prusik Innovations to grow the Alberta economy one entrepreneur at a time was joining and committing to the most successful referral marketing organization Read more

What’s Your Excuse?

Are you getting in your own way?

Have you set your business and personal goals for 2020? If yes, how well did you achieve your 2019 goals? Are your new goals BHAGs (Big Hairy Audacious Goals)? If not, why Read more